Remote-work & SaaS brands
Tools and platforms that help people work remotely, manage a business or live location-independently.
Copywriting for remote work & digital nomad brands
Copywriting for the brands powering the remote-work lifestyle.
I'm a travel copywriter, journalist and marketing strategist who has spent years living the digital nomad lifestyle - while building a six-figure business from a laptop, in whichever country I happened to be in that month.
Let's talk about your content
Why me
Hi, I'm Georgie Darling.
I don't just write for digital nomads. I am one.
Most copywriters research this audience for an afternoon before they start writing about it. I've lived it - across Bali, Mexico and now Lisbon, building The Freedom Route the entire way, from wherever my laptop happened to be open that week.
That means I don't just know the demographics. I know:
- ➝ what ‘freedom’ really means to this audience (and what it doesn't)
- ➝ how they make decisions about tools, destinations and lifestyle changes
- ➝ the practical realities of working while travelling - time zones, wifi anxiety, visa admin and all
- ➝ the frustrations that come with a location-independent life, because I've had most of them myself
I've also built my own personal brand to a newsletter of 6,500+ subscribers and close to 60,000 people across LinkedIn, a private Facebook community and email - entirely organically. So this isn't a copywriter guessing at what this audience wants to read. It's someone who builds and grows an audience like theirs for a living, then does the same job for you.
Who I work with
Brands built for people who refuse to sit still.
Travel & digital nomad brands
Companies helping people travel, relocate, slow-travel or build a life abroad.
Digital tax & financial services
Services that untangle the financial side of an internationally mobile life.
Hotels & hospitality for remote workers
Properties built for long-stay travellers, slow travellers and the modern digital nomad.
Travel & luxury travel brands
Brands selling experiences to travellers who want more meaning - and more freedom - than a two-week package holiday.
Coworking & coliving spaces
The hubs, retreats and communities where remote workers actually get things done.
What I do
Copy and content that helps remote-first brands become the name people remember.
Today's global workforce is more mobile than ever. Millions of people are working remotely, launching businesses from laptops and living as digital nomads - and the travel, lifestyle and hospitality brands that serve them need copy that stands out.
I work with remote-first brands to create strategy-led copywriting and SEO content that builds trust, sharpens your positioning and sets you apart from the masses. Whether it's website copy, long-form digital nomad guides, email funnels or thought leadership, I help my clients become recognised market leaders in the remote-work and travel space.
➝ SEO blog articles
➝ Long-form editorial
➝ Destination and relocation guides
➝ Educational content
➝ Thought leadership
The strategic differentiator
I bring a marketer's brain to writing for self-employed, remote-first people.
Alongside copywriting, I run The Freedom Route - a consultancy business helping self-employed women build the marketing and AI side of what they do. Most of them are digital nomads, solopreneurs or running a business from a laptop in Lisbon, Bali and everywhere in between.
That portfolio-career path is exactly why I love working with brands that want more than just words. Travelling while growing my business has opened up opportunities I never planned for: I started out as a writer, but these days I also consult for freelancers, vibe-code digital products, run retreats for self-employed remote-first women, host an ongoing membership and create group coaching courses. I do all of my own marketing, so I understand the full picture - from strategy to implementation.
That means I can help you with the big-picture thinking - positioning, content strategy, email automations and AI workflows - as well as the hands-on execution: blog posts, email sequences, launch copy and website messaging. I love partnering with companies where I can bring both sides to the table.
Marketing strategy • Positioning • Funnels • Lead generation • Newsletters • Launches • Content strategy • AI implementation
Credibility
Trusted by some of the world's biggest and most exciting travel brands.
Case studies
Recent projects.
These are some of the projects I've worked on in recent times. Have a scroll through to see the sort of brands that I work with.
Taxhackers.io
A tax platform built for digital nomads, remote workers and anyone living an internationally mobile life.
- What they needed
- A website audit, website messaging and user-journey mapping, landing page copy, web copy, email funnels, a video sales letter and video scripts, plus client avatars and a few smaller copy pieces.
- What I did
- Ran the audit, mapped the website messaging and user journey, wrote the landing page and core web copy, built out the client avatars, created and suggested email funnels, and wrote the video sales letter and video scripts.
- The result
- Clearer messaging, stronger funnel architecture and ongoing creative direction across the site, email and video.
Digital Nomad World
A community and resource hub for digital nomads, remote workers and location-independent professionals.
- What they needed
- Long-form, SEO-focused deep dives on digital nomad hotspots.
- What I did
- Researched and wrote search-led destination pieces around the most-searched nomad locations.
- The result
- SEO-led content built around the topics digital nomads are actively searching for.
Success Magazine
A major US publication covering personal development, entrepreneurship and modern work culture.
- What they needed
- Expert insight for a feature on the best digital nomad cities.
- What I did
- Expert commentary as a working digital nomad and travel writer.
- The result
- Featured as a trusted voice in a major US publication.
Time Out
A global media brand trusted for culture, travel and city-life recommendations.
- What they needed
- Ongoing SEO travel content from someone who knows Bali inside out.
- What I did
- Writing as their resident Bali expert on an ongoing basis.
- The result
- A recurring byline covering one of the nomad world's most-searched destinations.
TripAdvisor
One of the world's largest travel guidance platforms, used by millions of travellers every month.
- What they needed
- Long-form SEO city guides across Europe and the Middle East.
- What I did
- Wrote search-led destination guides for key cities in both regions.
- The result
- Authoritative travel content for one of the world's largest travel platforms.
Mizata Surf Hotel & Nawi Beach House
A surf resort and beachfront restaurant in El Salvador with a focus on remote workers and digital nomads.
- What they needed
- Website copy, marketing collateral and social copy for a surf resort in El Salvador with a focus on remote workers and digital nomads.
- What I did
- Wrote the website copy and supporting marketing and social material for the resort and its restaurant.
- The result
- Positioning and copy for a remote-worker-focused surf resort and its beachfront restaurant.
My Mate's Place
A hostel brand in Indonesia creating community-focused stays for travellers.
- What they needed
- Help kickstarting the digital marketing strategy across social platforms.
- What I did
- Shaped the strategic direction for the hostel's digital marketing just before the pandemic.
- The result
- Strategic groundwork set up a few years ago - I shaped the approach rather than writing the day-to-day implementation.
The route here
Years on the road. One very location-independent career.
The beginning
Quit my job in London as a branded content editor for a travel startup in 2019 and moved to Indonesia
Bali
Built The Freedom Route while living abroad
Mexico
Kept working remotely while travelling
On the road
Travelled across six continents
Lisbon
Mostly based here but often found across the world
Let's work together
Ready to make your brand the one remote workers remember?
If you're building something for the remote-work world - a tool, a destination, a community or a service - I'd love to hear about it. Tell me what you're working on and let's see how the right copy can bring it to life.
Get in touch